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Deloitte

Customer & Marketing Strategy

Technology, Media & Entertainment · Financial Services

Anchoring a global technology transformation while helping major media, technology, and financial-services organizations translate growth ambition into market-ready strategy.

• Anchor program governance for a large-scale technology transformation, bringing complex workstreams, executive decisions, and delivery teams into a clear operating rhythm.
• Designed and deployed workflow automation that improved reporting visibility and accelerated risk resolution for program leadership.
• Serve as a trusted strategic interface for senior executives, leading governance conversations that shape program direction and critical decisions.
• Contribute to firm-wide sector strategy, converting market insight into thought leadership, client opportunities, and industry partnerships.
• Develop market-entry strategies across international markets—from consumer segmentation and competitive intelligence to commercial feasibility and localization planning.
• Lead and develop a high-performing team across high-visibility deliverables, setting a standard for clarity, accountability, and follow-through.

EY-Parthenon

Growth Strategy

Financial services · Sports · Media · Technology · Consumer · Go-to-market · AI transformation · Commercial diligence

Trusted with growth, market-entry, operating-model, AI transformation, and investment decisions when the path forward was anything but obvious.

• Built a standout record of turning sharp growth strategy into winning mandates across a broad, cross-sector client portfolio.
• Designed a multi-year technology platform consolidation strategy for a bulge-bracket bank, uncovering major annual cost-saving opportunities and creating a practical simplification roadmap.
• Developed a customer-segmentation and go-to-market strategy for a major financial institution that unlocked meaningful, sustained growth after launch.
• Served as the sole strategy lead for a global sports league’s international market entry, building the market analysis, consumer segmentation, operating dashboards, and activation playbook through launch.
• Built M&A and enterprise-valuation models to inform high-stakes corporate-development and investment decisions across media, technology, and financial services.
• Facilitated executive workshops that brought senior teams into alignment around market entry, consumer experience, product launch, and operating-model decisions.
• Built go-to-market strategies that aligned product, sales, and delivery around an executive-led growth vision.
• Created industry-specific market-entry strategies that translated consumer and competitive intelligence into differentiated, sales-ready offerings.
• Launched executive thought-leadership programs that deepened C-suite engagement and strengthened market positioning.
• Led AI transformation strategy for a financial-services client, redesigning core workflows for a faster, more productive operating model.
• Supported private-equity and venture-capital commercial diligence through market sizing, competitive landscapes, and value-creation cases.